I have to admit this is funny, if painful. Christian Lander writes about Stuff White People Like, and in his new book he writes that among the things White People like are religions their parents don't belong to, or "any religion that doesn't involve Jesus." Lander mentions Buddhism as a popular choice.
For the most part, white people prefer religions that produce artefacts and furniture that fit into their home or wardrobe. They are also particularly drawn to religions that do not require a lot of commitment or donations.
When a white person tells you "I'm a Buddhist/Hindu/Kabbalahist", the best thing to do is ask how they arrived at their religious decision. The story will likely involve a trip to Thailand or a college class on religion.
I complained a couple of weeks ago that while Buddhism is popular in the West, it is not taken seriously as a religion. While Lander's description of western Buddhists is exaggerated, I think it reflects how most westerners view western Buddhists.
I spend considerable time checking out Buddhist web forums and websites, and there is a lot of superficiality. Sincere and dedicated practice abounds in the West also, but I don't think this is visible to the casual observer.
I'm not sure what's to be done about this, but there it is.